FORMULAS
IN THE FIELD.

We ship one formula today. Three more are in development — same full-dose standard, same transparent label, no proprietary blends. If it’s not ready, it’s not here.

01LIVE

03IN DEV

00RETIRED

IN STOCK · SHIPS IN 24H

001 / LIVE

HIP & JOINT · FLAGSHIP

HIP & JOINT
SOFT CHEWS

4.9 — 1,247 REVIEWS

The full-dose joint support formula for active dogs. Six clinically-studied actives at therapeutic doses — printed to the milligram, no proprietary blends, no filler synonyms.

6CLINICAL ACTIVES

60SOFT CHEWS

1,250mgGLUCOSAMINE

FROM

£14.99

SHOP NOW

002 — IN THE LAB

STILL IN
DEVELOPMENT.

Three more formulas on the bench. We publish release windows, not hype. Drop your email on any card and you’ll hear from us first.

IN DEVELOPMENTQ3 · 2026

002 / WIP

SKIN & COAT

OMEGA-3 · BIOTIN · ZINC · VIT E

IN DEVELOPMENTQ4 · 2026

003 / WIP

GUT HEALTH

PRE- · PRO- · POST-BIOTIC

IN DEVELOPMENTQ1 · 2027

004 / WIP

CALM FOCUS

L-THEANINE · ASHWAGANDHA

003 — THE STANDARD

ONE FORMULA. PUBLISHED.
THE REST WHEN IT’S READY.

SEE THE LIVE FORMULA

FORMULASIN THE FIELD.